Task 3 Target Audience: BFI Statistical Yearbook Analysis and Summary

The Horror film genre released 37 films in 2013 taking in 57.5 million pounds. Whereas the Thriller genre had 64 film releases but only took in 29.1 million pounds. The Horror genre is twice as popular as the Thriller genre despite only realising around half (57%) the amount of films as the Thriller genre actually did. Thus making Horror the more popular genre, in the UK and Republic of Ireland, out of the two as it took in 5% of the box office compared to the 2.5% that Thrillers took in. However, in 2013 the all round most popular genre in regards to gross intake was Animation after taking in 246.6 million pounds despite only releasing 33 films.

The average amount of sites showing horror films at its widest point of release was 145 whereas the average amount of sites showing thriller films at their widest point of release was 89. Linking this back to some of the data in the previous paragraph, Horror is still more popular. It was more popular as, on average, it was shown at more sites despite having less films released. In comparison to the film with highest average number of sites at its widest point of release (Sci-Fi), both of these genres seem relatively weak as Sci-Fi only had 9 releases but its average number of sites at its WPR was 422.

The highest earning genre of film per site, on average, was the Adventure genre. It earned £28,816 on average across 2,004 sites. Horror only mad an average of £10,108 across 5,367 sites. Basically a third of what Adventure did despite having over double the amount of sites. The Thriller genre doing even worse, making around half (£5,127) of what the Horror genre did on average per site despite also having around 5,000 sites (5,667 to be precise).

In the UK, action films grossed the most out of the UK Box Office making £64,100,000 which accounts for 25.1% of the UK Box Office despite only having 9 films released. Horror released 7 films which is 5% of the total amount of films released in the UK and made 5.8% of the UK Box Office with £14,800,000. Thriller, once again coming in last, released 17 films which is 12.2% of all films released in the UK but only managed to make £4,100,000, only 1.6% of the UK Box Office.