The second image, much like the first one is a play on the name of the studio yet this time we had a snowflake as the image. We envisioned that this could melt off of the screen as to suit the name of the studio even further.
Our next two designs used capital letters at the beginning of each word so they stood out to the viewer and made the studio name easily recognisable and easy to remember. However we realised that after sketching them that they spelt out 'NCS' which is a well known organisation in the UK based around getting young people to partake in social action projects in their local community. So as to not get our studio confused with their organisation we decided not to use either of these logos.
This last sketch is the one we finalised and turned into our finished product which can be seen in our final film and in the video embedded below. We decided to have two, large letters to represent 'No' and 'Chill', we then wrote studios at the bottom of to show it is in fact our studio logo. It is purely black and white so it stands out and is easily recognisable and memorable to the public. We made it first using Photoshop and then on Adobe After Effects to add on the animated, blurred spheres that come towards the screen. We feel that it looks extremely professional and wouldn't be out of place at the beginning of a real, high budget film. We knew how to produce the logo due to prior experience in both Photoshop and After Effects and whilst we were creating it we toyed with different ideas such as varying animations and colour patterns.
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