Task 10 Evaluation - Foundation Portfolio: Question 4 & 5

Question 4 Continued:

Our film, Subject: X, is an action/thriller that we have given a 12A age rating after researching the BBFC age ratings. Our film involves dangerous behaviour that children should copy but isn't show as glamorous, as well as this it involves a small amount of foul langauge (one swear word) throughout the film. There's a bit of the film which involves a weapon being used but it isn't glorified and is very minimal, there's also partial nudity within the film as one of the main characters has their top removed in a scene but they still remained somewhat covered with bandages.

Therefore we feel that it should be this age rating as it isn't strong enough to be rated as a 15 but still involves themes that are deemed too dark to be a PG.

The target audience of our film is more masculine over feminine as our product embraces the masculine codes and conventions that surround the action/thriller genre. It involves a male lead and two male antagonists, however this could be an attraction for a female audience. The use of violence, chase scenes and foul language are stereotypically things that men look for a film and are deciding factors as to whether they want to watch it or not. The ages of our target audience range from 15 - 40 as younger people tend to enjoy an adrenaline burst, which you get from watching an action film. People who are over 40 tend not to be our target audience because as people get older they prefer usually 'slow down'. So we have lost the majority of that audience but it will be made up by the amount of people from our target audience who watch the film due to the 'cash cow' that is the genre we have chosen. The general income bracket of the people watching this film would range from B-C2 (middle class to skilled working class), as well as there will most definitely be E class people (students) who will watch the film as well. Usually the action genre attracts C1 middle class but due to the upper class portrayal of the main character as well as the use of intellectual themes in the film we feel that may also attract C2 middle class so we expanded the target audience bracket further.