Subject: X - Owen Clive, Callum Middlemore

Task 10 Evaluation - Foundation Portfolio: Question 7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the final product?

I have learnt a lot in relation to working as a team and have progressed since the preliminary task. As a duo/pair, time management was always going to be of utmost importance as we lack the man-power that the majority of people had. Because of this, we had to keep to deadlines and try and reach them early to ensure that all our work was finished in time. Something else I've learnt that's also a product of time management, is the delegation of roles. To ensure that we complete work we both had to delegate roles to ourselves and each other, this could've created tension within the group but due to our like-minded nature and clear goals we avoided this and successfully produced an opening sequence with no 'hiccups' or issues. Whereas during my preliminary task, me and my group didn't have a clear idea in our heads and often had constrasting views. Due to this we produced a mediocre, at best, product which was rushed and produced in only one day. However, there is a reason for this, one of our group members who had all of our work decided to drop the subject which resulted in us losing said work with only one day until the deadline. There is a positive that I took from this, and that is that I had learnt to make sure everyone has a copy of the work so if one person loses it then it is easily recovered.

I have come on leaps and bounds when it comes to operating video cameras. At the beginning of the course, during our preliminary task, I simply knew how to turn it on, and record. Now, I have gained knowledge from my own research into balancing ISO, shutter speeds and exposure. Being knowledgeable in these areas allowed my partner and I to make sure the footage we captured is of high quality and looks amazing post editing. On top of the technical aspects of camera use, I've developed a deeper understanding in the physical use of cameras. For example, the use of handheld camera in our opening sequence to create an adrenaline pumping atmosphere that wouldn't have sprung to mind during the filming of my preliminary task.

As well as using a handheld camera, we decided to use a dolly instead of a tripod for a specific scene that involved a pan. This was a concious decision deliberately made to reduce the jittering that would occur on a tripod and it had the desired effect. It looks more professional and steers away from look of a low budget film that wasn't thought out/planned.

Let's compare these two clips to one clip from the preliminary task and we'll be able to see just how much my knowledge in camera operation has advanced. As you can see, it is extremely rigid and doesn't create any sort of atmosphere whatsoever compared to the footage from our final production which clearly illustrates the mood and tone of a scene. The angles are very basic low and high angles which carry no form of symbolism unlike the angles of a similar type used in our opening sequence. One of which being a low angle of  Chaser to show him towering over Subject: X. asserting his dominance.

Moving on, I expanded my knowledge surrounding the filming of sequences as well. I learnt things such as 'match on action' shots can be used to highlight the importance of an object (as seen below) and that the 180 degree rule should never be broken as it will damage the continuity and believability of the film. Taking continuity further, I now understand that to keep the product convincing and realistic you must make sure that everything that is changeable such as costumes, narrative and actors.  In the preliminary task my group and I managed to successfully use continuity editing, the 180 degree rule and a 'match on action' shot but the method in which we did it wasn't powerful as the final opening sequence.

In the preliminary task we learnt about using a tripod which made everything rather cognitive and stiff, this is great if you want those still shots but in our film we wanted action, and lots of it. We wanted the audience to feel the adrenaline and we believed the best way to achieve this was to do away with all the stillness and use free cam for the majority of the film to make it more frenetic.

To apply all of the knowledge gained since the beginning of the course and since the Preliminary task I did multiple things, one of which is the meticulous planning of everything that is part of the process of making a film. As well as this, all planning was put into this blog and multiple copies were kept elsewhere as in the event of the files being damaged, there were backups readily available. As well as this, because my 'group' was in fact just the two of us, we had to work as efficiently as possible and even used our own recreational time to work in as it was the only feasible way to actually succeed. Doing it this way allowed us to not have to rush everything (unlike the Preliminary task) and make sure our product was perfect. Regarding the use of the camera, we checked each of the settings aforementioned to make sure they were right for filming as we moved position or changed sets. If they weren't right we corrected them and proceeded to run all the checks again. As well as this, we would watch back all of our footage to make sure that it was correct and had the high quality look we were aiming for, in addition to this we would film scenes multiple times before finishing them so we had a couple different versions of each one to use. We even practiced each scene before the cameras were rolling multiple times so the actors could get a feel for the scene and the cameraman could adjust to the situation. This collectively reduced the time we needed to record a scene as more often than not, everyone was ready and everything was perfect before the cameras were even involved. Thus giving us the efficiency we desired and needed. We applied certain things such as 'Match on Action' shots into the final, major production to necessarily highlight the importance of the 'data cell' as it is the enigma of our piece. We also made sure that the 180 degree rule was kept to throughout, primarily the second half (after the title screen) as that is when it was needed most due to the conversation taking place. Finally, by working as a pair well we managed to come up with a strong and engaging narrative that had potential to become an opening sequence which would keep an audience hooked for the duration of a full feature film. We did this by extensive research into the genres codes and conventions and using the '007' series as our inspiration, hence the chase scene at the start.

Compiled by Owen Clive

Task 10 Evaluation - Foundation Portfolio: Question 6. What have you learnt about technologies from the process of constructing this product?

Task 10 Evaluation - Foundation Portfolio: Question 4 & 5

Question 4 Continued:

Our film, Subject: X, is an action/thriller that we have given a 12A age rating after researching the BBFC age ratings. Our film involves dangerous behaviour that children should copy but isn't show as glamorous, as well as this it involves a small amount of foul langauge (one swear word) throughout the film. There's a bit of the film which involves a weapon being used but it isn't glorified and is very minimal, there's also partial nudity within the film as one of the main characters has their top removed in a scene but they still remained somewhat covered with bandages.

Therefore we feel that it should be this age rating as it isn't strong enough to be rated as a 15 but still involves themes that are deemed too dark to be a PG.

The target audience of our film is more masculine over feminine as our product embraces the masculine codes and conventions that surround the action/thriller genre. It involves a male lead and two male antagonists, however this could be an attraction for a female audience. The use of violence, chase scenes and foul language are stereotypically things that men look for a film and are deciding factors as to whether they want to watch it or not. The ages of our target audience range from 15 - 40 as younger people tend to enjoy an adrenaline burst, which you get from watching an action film. People who are over 40 tend not to be our target audience because as people get older they prefer usually 'slow down'. So we have lost the majority of that audience but it will be made up by the amount of people from our target audience who watch the film due to the 'cash cow' that is the genre we have chosen. The general income bracket of the people watching this film would range from B-C2 (middle class to skilled working class), as well as there will most definitely be E class people (students) who will watch the film as well. Usually the action genre attracts C1 middle class but due to the upper class portrayal of the main character as well as the use of intellectual themes in the film we feel that may also attract C2 middle class so we expanded the target audience bracket further.

Task 10 Evaluation - Foundation Portfolio: Question 3. What kind of Media Institution might distribute your media product and why?

Compiled by Owen Clive

Task 10 Evaluation - Foundation Portfolio: Question 2. How does your media product represent particular social groups?

The hero of our film is a skinny male teenager rather than a muscular middle aged man that you'd expect. This is because in modern society, males often feel pressured into 'needing' to be this perfect image for them to be successful in life. This perfect image is muscular and deemed attractive by the masses and is often used to represent the hero in a generic action film. Therefore we decided to go against the grain and show how every day people can achieve great things regardless of who they are and that they do not have to give in to social pressures challenging the codes and conventions of our respective genre.

Also, in the Action/Thriller genre there is always a victim which is more often than not, female. In our film we decided to buck this trend also and have a male victim (Subject: X) to show once more that male members of society do not have to conform to gender stereotypes but are allowed to take upon more feminine characteristics and still be accepted. As well as this, in the film world children never seem to get hurt. Teenagers are still technically children so when our protagonist gets shot this challenges the codes and conventions of the Action/Thriller genres as it explicitly shows physical damage to a minor. As well as challenging the codes and conventions, it also challenges social norms as it shows that there is no difference between boys and men, children and adults, it shows that we all can adopt responsibility at any age.

The majority of Action/Thriller films today only ever represent adults as doing something so we decided that using a teenager in our film will not only appeal to a wider audience, but actually get more exposure. It has been proven in recent times that using such young protagonists and antagonists is a successful formula through films such as the 'Hunger Games' series and the 'Divergent' series, both of which are now extremely popular and have a following of young people who find them easy to relate to.

Our film represents the Social Class E (students) as getting involved with something that will have a direct effect on society, for good or bad, instead of just sitting around playing on their Xbox all day. It shows them as being diverse in their beliefs with some obviously standing for good and some for bad. People always talk about how it will be our generation running the world in the next 20-30 years but in our film, they're doing it now. This looks at teenagers, and represents them in a completely different way and allows audiences to view them in a positive manner rather than negative.

Audience Profile for Subject: X 

Age: 20 - 50
Gender: Male
Profession: Doctor/Armed Forces/Manager
Political Stance: Right Wing (Conservative)
Favourite Food: Chicken Jalfrezi
Hobbies: Model Aircrafts, Playing Rugby, Hunting
Where Do They Shop?: Sainsbury's, Waitrose, Marks and Spencer, Zara, Jack Wills, Pandora
Pet: Dog (Greyhound)
Music: Black Sabbath, Nickleback, Foo Fighters, Aerosmith
Favourite Sport: Rugby, Formula 1
Social Grade: A,B,C1
Favourite TV Show: Better Call Saul, Breaking Bad, Game of Thrones, Walking Dead
Favourite Film: Lord Of The Rings: The Two Towers
Favourite Music Artist: Guns N' Roses

Compiled by Owen Clive

Task 10 Evaluation - Foundation Portfolio: Question 1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Compiled by Owen Clive

Task 9 Filming: Subject: X Production Schedule

Week of November 30 - Planning Phase

As a team me and Callum will draft our first ideas on a piece of paper and decide on what our opening sequence will roughly be like. This is where we will define genre, sexuality, characters and the gender of people playing them and the nationality of the characters.

As well as this, we will also decide on our locations that we will be filming in. We are planning on filming in the grounds of the church in our town and we will then use the medical room in our school as a location for the hospital scene we need to film.

Once we finalise our plans, we will draw up a story board which clearly conveys the pivotal moments of the sequence.

Week of December 7 - Planning Phase

We will draw up a more detailed storyboard of the sequence accompanied with a script. This will make the shooting process very easy.

During this phase we will also make our own production logo for 'No Chill Studios' that will be used at the beginning of the video.

Week of December 14 - Shooting Phase

We will finalise all plans such as the storyboard and the script before going out to shoot the film on location at St. Editha's Church within the town centre. We will make sure we get multiple different takes of each shot to ensure we get the correct footage.


We will film - Owen, Joe, Callum and Ryan.


We will film the full opening sequence in this one day as we know exactly what we need to do to achieve our goal which is clear in our minds. This is due to the extensive planning that we put into our film and a clear, achievable goal that is within reach of our budget (£0) and expertise.


The angles we will film will be:


-Over the shoulder shots
-An establishing shot
-Medium shot
-Handheld shot
-Tracking shot
-180 fast pan
-Focus pull
-Low angle


We need a prop to represent a gun as well as a 'data cell'.


The equipment needed will be a HD camera and a handheld camera stabilizer. As well as this we will need a 'dolly' to achieve realistic and professional looking tracking shots. We'll also need advanced editing software to produce the final product post recording. We plan on using Adobe Premiere Pro on the MACs at school as it is a professional editing software that we've both had previous experience with.


Health and Safety

There are only a couple health and safety issues that could occur within the filming of our opening sequence. Due to a large proportion of this film being a chase scene, one of the actors could injure themselves or possibly other people. This could cause either minor, or major, injury which would slow down the production time and potentially damage the quality of the final product. Also, because we use the school's medical room there could be dangerous and sharp items, as well as chemicals, in there that could hurt us, to solve this issue we will remove as many 'dangerous' items as possible prior to filming to minimalise the risk of injury.


Permissions

We only needed permission to film in the school medical room, however we have no physical evidence as we were only given verbal permission. Without permission however, we couldn't actually enter the room so filming there is permission in itself as without it, we wouldn't have been able to film there.


Week of December 21 - Post Production/Editing

Me and Callum will come together to edit the footage into our final product. This process will take up an entire day, if not more, to ensure our finished product is the best it possibly can be. We will bring everything together adding in our studio logo, music and non-diegetic sound to give the sequence more ambience and setting.

Task 9 Filming: Behind the scenes Images from when we shot the film

This first image is from when we was filming the opening scene and Callum, our cameraman, was checking that the camera was functioning correctly and focused correctly to ensure that filming went successful. We made sure that Joe (Subject: X) stood about as far away from the camera as he will be during the chase scene to try and make it perfect. As well as that, we was planning on using this image of Joe (from Callum's perspective) to be part of our online campaign should we run one which we'd intend to do provided it was made into a full feature film.

The second image is a zoomed in image of Callum holding the rig we used to stabilise the camera and planning how he will track us as we turn one of the corners during the chase scene. The camera used is Callum's own as well as the rig we used to stabilise it, we used this camera to achieve a better quality recording which will further enhace the quality of our finished film. This shows how we routinely practised every shot shooting taking them and how we came prepared to film rather than just 'getting by'.







The third picture is of Callum, Ryan and Joe. You can see the use of a tripod to stabilise the footage and the 'data cell' is the main focus of the camera shot. This was took in the medical room we used for the second half of our opening sequence. As well as this, you can see that from the angle of the camera, this shot never made it into the final film thus showing how we scrutinised. The reason that it didn't make the final cut was that we felt it slowed down the pace of the film and didn't fit in with the narrative. Finally, you can also see how had to film some extremely awkward angles due to how confined we were within the medical room.

This image is of our primary location and the establishing shot that you see at the beginning of the film. It's a large church that we felt carried a feeling of awe that we wanted to convey to the viewer from the get go. Therefore, we deemed this location as the best one to use as it was extremely close to us and we required no permission to film there making it perfect for our film.

Task 8 Casting: Costumes

We have four costumes in our opening sequence, two for Subject: X and one each for the doctor and the chaser. We have based each costume around the role of each individual as it will generate a new level of depth to the product that we wouldn't achieve without planned costumes.

Subject: X is wearing mostly grey clothing and this is to suit their spy-like role and also reflect on their personality. They are neither good nor evil which is represented in the colour of their clothing and it also shows that they are willing do evil as well as good. The clothing is also relatively tight fitting and looks like something a spy/action hero would wear and it shows off their physique.

The second costume worn by Subject: X is similar to the first except we have removed the shoes and the jumper. This is because they are in a hospital bed and are now wrapped in bandages after being shot, we need to do this to follow the narrative of the film and to make the second scene as authentic as possible.

The chaser is wearing all black and has a logo of the evil organisation that they work for on their shirt. The reason behind this is because the chaser is filled with nothing but hate and pure evil and the colour black connotes this extremely well. I know this from my extended knowledge and further research from looking at films like 'Star Wars' where the antagonist is always in black. The chasers clothes also highlight their well built stature and add to the intimidation factor that comes across from that character.

The Doctor is wearing a burgundy jumper with a 'leather' patch on it's shoulder. This represents militarisation and draws them away from the conventional look of a doctor, this is because they aren't an ordinary doctor. The doctor we have in mind is evil and twisted and doesn't mind experimenting upon his subjects. The doctor is also wearing normal, dark blue jeans. This is so they're hard to identify away from their life of evil and crime but also shows how any ordinary member of the public can be deranged in such ways.

Task 7 Role Allocation: Assigning Postions

Characters/Actors:             

Subject: X = Protagonist played by Joseph Milner

Voice = Minor Character played by Callum Middlemore

Chaser = Antagonist played by Owen Clive

Doc = Minor Character played by Ryan Coady

Crew Roles:
Director = Owen Clive
Assistant Director = Callum Middlemore
Screenwriter(s) = Callum Middlemore & Owen Clive
Cameraman = Callum Middlemore
Editor = Callum Middlemore
Assistant Editor = Owen Clive
Costume Designer/Planner = Owen Clive
Lead Artist = Owen Clive
Director Of Photography = Owen Clive

Mr Judge Feedback - Provisional Mark/Level/Grade: Level 2:

Level 2, 8–11 marks • Basic skill in the use of digital technology or ICT in the evaluation. • Basic understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. • Basic ability to refer to the choices made and outcomes. • Basic understanding of their development from preliminary to full task. • Basic ability to communicate.

 

Interim grade: Level 2 11/20

 

Excellent progress on the film making, we now need the research evidence to support this, otherwise it will undermine all your good production work

1. Skyfall images are far too big, these need to be corrected at home due to college system
2. Production Schedule completed
3. BFI data needs improving as there is no visual data/graphs
4. No shots from the set, location recce, information on costumes etc - you could use screen grabs from the film for this
5. Extensive mind mapping of intial ideas is required
6. Go through the Foundation Portfolio booklet and check on what you can add/improve

 

 

 

	MINIMAL (L1)	BASIC (L2)	PROFICIENT (L3)	EXCELLENT (L4)	TOTAL
1.RESEARCH & PLANNING [20]	0-7	8-11	12-15	16-20	11
2. CONSTRUCTION – MAIN TASK [40]	0-23	24-35	36-47	48-60
3.EVALUATION [20]	0-7	8-11	12-15	16-20
TOTAL GRADE FOR FOUNDATION PORTFOLIO [100]					/100
Minus -39 = U	40-49 = E	50-59 = D	60-69 = C	70-79 = B	80-100 = A

 

Task 6 Storyboard: Subject: X Storyboard

Scene 1 starts with a peaceful establishing shot to open the film. This is then interrupted by Subject: X and Chaser running in front of the camera to initiate the chase scene through the graveyard.

The chase scene continues for around 40 seconds through the town and graveyard. It cuts to a small image of Voice giving Subject: X directions showing only Voice's mouth and the microphone (indicated by the box).

This is a small map of the route to be used during the chase but will not be shown on screen, it is purely so we know the plan of where the chase is going.

After receiving instructions on where to run from Voice, the chase continues for a couple more second before Subject: X is backed into the corner and we see an over-the-shoulder shot of Chaser raising a gun at subject: X. The gun fires, hitting Subject: X before rapidly cutting to the titles.

The title screen simply says 'Subject: X' on a black background whilst non-diegetic audio of Voice trying to contact Subject: X is played over the top, for the duration of the title.

After the title screen, it fades in from white to show Subject: X in a bed and Chaser sitting on a chair watching over them. We also intend to use a dutch/canted angle here to add to the variation of shots in our product. The positioning of the camera, and actors in this scene are subject to change depending on the layout of the room used.

We plan on using another over-the-shoulder shot here but this is once more subject to change depending on the layout of the room we use. Regardless of this, we will have a focus pull as the Doctor enters the room to draw attention to the new character entering the film.

The opening sequence ends with dialogue between Chaser and the Doctor talking about what to do with Subject: X. Chaser leaves so only the Doctor and Subject: X remains and it fades to black, ending the opening sequence.

Task 5 The Script: Subject: X - Script

FADE IN

Ext. St. Editha’s church graveyard – dusk

Everything is quiet and peaceful. Birdsong in the background. All gets disturbed as Subject: X run past the camera followed by chaser. Cuts to voice.

VOICE         Have you got the data cell?

Subject: X    Of course, why do you think I’m bloody running? I need an escape route.

VOICE         Right away. Take a left here!

Subject: X follows instructions. Music intensifies.

Subject: X    Now where?

VOICE         What? I can’t hear you! Someone’s tapping into the line!

Subject: X is backed into a corner by Chaser. Chaser raises gun.

Instant to black as gunshot rings out. Title screen.

Dialogue of VOICE calling out to Subject: X over the top.

VOICE         X! Come in X! Can you hear me?

Black screen disappears leaving title on screen still over the top of the camera footage for a few more seconds. Roll opening credits over the top of footage.

Int. Landau Forte Medical Room (Hospital)

Subject: X lies comatose on hospital bed. Chaser is in the room already, sat in chair in the corner.

Doc Enters. Audience sees the top of the head of Subject: X, then the focus changes to the Doc as she entered.

Doc           So this… is Subject: X. Was the data cell damaged?

Chaser        It’s still intact

Doc           Good, so it still functions?

Chaser        Yes 

Doc           Now all we have to deal with is Subject: X.

Over shoulder view of Doc looking at Subject: X

Chaser        I’ve got the perfect idea

Doc           Fill me in later, I need to run some diagnostics on him.

Chaser        Sounds good

FADE OUT

FINISH

Task 4 The Pitch: Movie Poster

This is are example posters of what we would use to advertise the film. It follows the generic look of movie posters and has a generak release date on it for the target audience to see. The general design behind them is one of suspicion and mystery to lure an audience in. The way in which we'll achieve this is through the natural inquisitiveness of all humans, as you can see it's just a logo with the movie title and people will be wondering what the logo is and what it represents. We've also made other posters with other logos to represent the different factions that reside within our film world. They're all dark and 'scary' to appeal to our desired target audience who are people who usually watch this style of film as we plan to feed off the 'Hunger Games' and 'Divergent' audiences through the use of a dystopian world with teenage protagonists. 

*Note - There is a clear difference in one of the images due to certain fonts not being available whilst at school so it was impossible to reciprocate the 1st image precisely.

Task 4 The Pitch: Mind Maps

Me and Callum planned out some different ideas based around a few different gneres (Rom Com, Horror, Action/Thriller and Film Noir). We created a basic narrative, or multiple, for each one and they all followed general codes and conventions for each genre, except one. One of the Rom Com narratives was based around the love shared between two gay males to escape the perils of being bullied at high school.

Another narrative follows a stereotypical horror plot and we created two different narratives for this opening sequence, both ending in the same way. One was more extravagant than the other and was based around stumbling across what is an abandoned building and finding a hospital bed inside with a patient's notes still attached. This then queues a flashback that is somewhat scary to the viewer and big, red titles follow.

 

Our third narrative was a very, very stereotypical Film Noir which starts off with a private detective in his office and an attractive young lady enters. She claims that her husband has been murdered but she is in fact the murderer and is lying to lure the detective into her trap.

 

 

Our next narrative is the one that we finalised. It starts with a chase scene that results in Subject: X getting shot at the end of the chase as the chaser is after the data cell that Subject: X is carrying. Subject: X then wakes up in hospital and is surrounded by the Doctor and the Chaser. The Doctor and the Chaser then converse about Subject: X before The Chaser leaves the room so only the Doctor and Subject: X remain.

Task 4 The Pitch: Subject: X - Synopsis

Genre: Action Thriller

Narrative:                 A male protagonist (Subject: X) is chased through the city by the antagonist after obtaining a data cell from an evil organisation. The chase continues on whilst the protagonist is in contact with 'Voice' getting instructions on how to escape. They lose communication with each other and 'Subject: X' gets lost in the city, they look frantically for a way out but to no avail. They are backed into a corner by the antagonist (Chaser) and the screen cuts to black. Despite not being shown, the audience know that 'Subject: X' gets shot as a gunshot rings out during the title screen. The following scene is that of the Protagonist comatose in a hospital bed with 'Chaser' in the room. A doctor (Doc) enters and he converses with 'Chaser' about the data cell before the opening sequence ending.

                                

Location:       St. Editha's Church

                                   Various Town Centre Locations

                                    Landau Forte Academy Tamworth Sixth Form Medical Room

Audience:              12A Due to dark themes (death & medical experimentation) and violence.

Representation:     Our film clearly follows the codes and conventions of the Action/Thriller genre. The sexuality of all characters is presumed to be heterosexual males as no homosexual deviances are shown, this is one of the most important conventions to follow within this genre. The nationality of the main protagonist is British and carries a posh, upper class accent, much like the stereotypical spy as seen in the classic James Bond films. The antagonist is also clearly identifiable as they are wearing dark clothing which represents their mindset and evil nature. We have managed to challenge one of the codes and conventions by having 'Voice' as a male in a stereotypically female role (an example of this being 'M' in James Bond).

Task 4 The Pitch: Studio Logo

Me and my partner, Callum, drew up five different logos each based round the idea of our production company name, NoChill Studios. The first image was one of a fire in the center and the words No Chill across the top and Studios across the bottom. This was to play on the name of studio.

The second image, much like the first one is a play on the name of the studio yet this time we had a snowflake as the image. We envisioned that this could melt off of the screen as to suit the name of the studio even further.

 

Our next two designs used capital letters at the beginning of each word so they stood out to the viewer and made the studio name easily recognisable and easy to remember. However we realised that after sketching them that they spelt out 'NCS' which is a well known organisation in the UK based around getting young people to partake in social action projects in their local community. So as to not get our studio confused with their organisation we decided not to use either of these logos.

  

 

This last sketch is the one we finalised and turned into our finished product which can be seen in our final film and in the video embedded below. We decided to have two, large letters to represent 'No' and 'Chill', we then wrote studios at the bottom of to show it is in fact our studio logo. It is purely black and white so it stands out and is easily recognisable and memorable to the public. We made it first using Photoshop and then on Adobe After Effects to add on the animated, blurred spheres that come towards the screen. We feel that it looks extremely professional and wouldn't be out of place at the beginning of a real, high budget film. We knew how to produce the logo due to prior experience in both Photoshop and After Effects and whilst we were creating it we toyed with different ideas such as varying animations and colour patterns.